1. Business Description
The business description usually begins with a short description of the industry. When describing the industry, discuss the
present outlook as well as future possibilities. You should also provide information on all the various markets within the industry,
including any new products or developments that will benefit or adversely affect your business.
We may also start the plan with executive summary followed by business
description. This may depend on plan to plan basis.
Executive Summary
Within the overall outline of the business plan, the executive summary will
follow the title page. The summary should tell the reader what you want. This
is very important. All too often, what the business owner desires is buried on
page eight. Clearly state what you're asking for in the summary.